ORBITAL
Identity system for a cross-chain routing layer.
ORBITAL
01
Overview
Naming, logo, motion signature, and a 60-page brand book delivered in five weeks.
02
Challenge
Six sub-products, one voice, zero visual consistency across any of them.
03
Design direction
Modular mark that rebuilds itself per product, plus an illustration language of hand-drawn machinery.
04
Development
Animated brand kit shipped as a live site so the team can grab assets without pinging design.
05 · Desktop
06 · Mobile
07
Interactive elements
- ✦ Logo constructor
- ✦ Downloadable motion presets
- ✦ Live colour contrast checker
08
Results
- → One system across six products
- → Brand book adopted by 4 partner teams