DEGEN LAB
A launchpad with a personality disorder, in a good way.
DEGEN LAB
01
Overview
Full product site for a launch platform aimed at builders who hate launch platforms.
02
Challenge
Every competitor site looked identical. Purple gradient, floating coin, three cards.
03
Design direction
Underground lab aesthetic: warning labels, exposed wiring, cartoon apparatus, editorial spacing.
04
Development
React + typed content layer, animated route transitions, 100% responsive illustration set.
05 · Desktop
06 · Mobile
07
Interactive elements
- ✦ Draggable lab bench
- ✦ Hover-reactive apparatus
- ✦ Animated launch sequence
08
Results
- → 4.8x signup conversion
- → Community-made merch from the site illustrations